Powered by Areniq AI

The Intelligence Layer
for Live Programmatic

ARENIQ Ai reads live sports moments in real time and generates AI-powered signals - bid modifiers, floor prices, and brand-safe category lists all before the next ad slot loads.

See How It Works
5s
Signal latency
2.4×
Peak bid modifier
NFL·NBA·MLB
Sports supported and more coming
100%
Brand-safe signals
The Problem

Live sports are the most valuable ad inventory in media — and the most wasted

A 4th-quarter comeback draws 2× the emotional engagement of a blowout. A walk-off home run is 10× more valuable than a routine inning. But today's programmatic stack treats every ad slot the same.

🎯

Context-blind bidding

DSPs set static bid modifiers that ignore whether it's halftime or a game-winning drive. High-value moments go unpriced.

📉

Static floor prices

SSPs use fixed or time-of-day floor prices. During peak engagement moments, inventory sells for a fraction of its true market value.

⚠️

Brand safety gaps

Pharma ads appear post-injury. Alcohol brands miss celebration moments. Static allow/block lists can't keep up with live events.

How It Works

From game event to bid signal in under 5 seconds

ARENIQ Ai runs a real-time agentic pipeline: ingest → analyze → route → learn. Every game moment feeds a self-improving feedback loop.

📡
Ingest
Sports live feed + webhook events polled every 5s
→
🧠
Analyze
Areniq AI reads score, momentum, timing, and audience size
→
⚡
Signal
Bid modifier, floor price, and category lists routed to DSP & SSP
→
🔄
Learn
Post-game attribution closes the loop — modifiers improve next game

What ARENIQ sees

GAME EVENT — LIVE PROCESSING
game KC Chiefs vs. Bills
event SCORE_CHANGE (TD)
score 21 – 17
quarter Q4 · 3:42 remaining
audience 2,500,000 viewers
momentum HOME ↑

What ARENIQ outputs

CONTEXT SIGNALS — ROUTED ✓ SENT
momentType CLUTCH_COMEBACK
bidModifier +2.1×
floorPrice HIGH
emotionalTone PEAK_EXCITEMENT
suitable Auto · Sports · Finance
unsuitable Pharma · Insurance
Who It's For

Built for every player in the ecosystem

ARENIQ Ai speaks the language of your platform — whether you're selling inventory, buying it, or delivering it.

For Publishers

Turn every live moment into peak-priced inventory

  • 📈
    Dynamic yield optimization
    ARENIQ Ai signals allow your ad server to increase floor prices during high-engagement moments — Q4 comebacks, walk-offs, OT — when audience attention peaks.
  • 🎯
    Context-aware sellthrough
    Route premium sports moments to advertisers who specifically want them. Match auto brands to big games, beverage brands to celebrations, and protect all placements during sensitive moments.
  • 🔒
    Real-time brand safety enforcement
    Unsuitable category lists update per event — pharma is blocked the moment an injury occurs. No manual rules to maintain.
  • 📊
    Post-game insights
    Every game produces a detailed attribution report showing which moments drove the highest CPMs, fill rates, and revenue — so you can package smarter next time.
Revenue Impact
Blowout (Q3, 28–0) 0.6× floor
Competitive game (Q3, 17–14) 1.3× floor
Q4 Comeback (21–17, 3:42) 2.1× floor
Overtime / Walk-off 2.4× floor

Floor price multipliers applied automatically by ARENIQ — no manual rules needed.

For SSPs

Context-aware floor pricing, automatically

  • 💰
    Live floor price signals via REST API
    ARENIQ posts floor price signals to your endpoint in real time. Accept a { gameId, floorPriceSignal, audienceEngagement, timestamp } payload and apply instantly.
  • 🔗
    Drop-in integration
    One HTTPS endpoint. ARENIQ handles authentication, retries, and circuit-breaking. No SDK required — just a webhook receiver.
  • 📡
    Redis category cache
    Suitable and unsuitable advertiser categories are written to Redis with 30-minute TTL — queryable by your ad server per impression with sub-millisecond latency.
  • 📋
    Full audit trail
    Every floor price decision is logged to structured JSON files. Pull post-game yield reports to show publishers exactly what drove revenue per moment type.
POST /floor-price SSP ENDPOINT
{
"gameId": "nfl-2024-kc-buf",
"floorPriceSignal": "HIGH",
"audienceEngagement": "PEAK",
"momentType": "CLUTCH_COMEBACK",
"confidence": 0.92,
"timestamp": "2024-01-20T21:37:00Z"
}
Response time < 5s from game event
Circuit breaker 3 fails → 60s backoff
Auth HMAC-SHA256
For DSPs

Bid smarter on every live moment

  • ⚡
    Real-time bid modifier signals
    ARENIQ Ai sends a PATCH to your bid modifier endpoint within 5 seconds of each game event. Apply multipliers ranging from 0.6× (blowout) to 2.4× (overtime) — no manual rules required.
  • 🎯
    Moment-type targeting
    Every signal includes a momentType (SCORE_CHANGE, TIMEOUT, MOMENTUM_SHIFT, HALFTIME, GAME_FINAL) — letting you apply advertiser-level targeting rules on top of ARENIQ's base modifier.
  • 🤖
    Self-improving modifiers
    ARENIQ's feedback loop analyzes post-game impression data — win rates, CPMs, fill rates — and automatically recalibrates modifiers for the next game. Your bids get smarter with every play.
  • 🏈
    Multi-sport intelligence
    NFL, NBA, and MLB each have sport-specific modifier logic. Quarter urgency, inning positioning, period pacing — Areniq AI understands game context per sport.
PATCH /bid-modifiers DSP ENDPOINT
{
"gameId": "nfl-2024-kc-buf",
"momentType": "SCORE_CHANGE",
"bidModifier": 2.1,
"confidence": 0.94,
"suitableCategories": ["Auto","Sports","Finance"],
"timestamp": "2024-01-20T21:37:00Z"
}

Feedback Loop

1
Post-game: collect DSP impression logs
2
Claude AI benchmarks win rate vs. CPM
3
Modifiers recalibrated for next game
For Advertisers

Be in the right moment, every time

  • 🛡️
    Contextual brand safety, automatically
    ARENIQ's real-time unsuitable category lists ensure your ads never appear alongside an injury, a blowout, or a low-engagement moment. AI-enforced — not rule-based.
  • 🏆
    Target peak engagement moments
    Work with your DSP to activate on ARENIQ's high-value moment types: clutch comebacks, overtime, game-winning plays. Reach fans when attention is highest.
  • 📣
    Emotional context alignment
    ARENIQ Ai outputs emotional tone per moment (PEAK_EXCITEMENT, CELEBRATION, TENSION, RELIEF). Match your creative to the room — celebration ads during wins, resilience messaging during comebacks.
  • 🍺
    Category unlocking
    Beverage brands, auto brands, and finance brands are automatically added to the suitable list during high-energy moments — and removed when game context changes. No always-on/always-off guesswork.

🎯 Brand Safety by Moment

SCORE_CHANGE · CELEBRATION
✓ Auto ✓ Beverage ✓ Sports ✗ Pharma
INJURY_TIMEOUT · CONCERN
✓ Insurance ✗ Beverage ✗ Sports ✗ Auto
HALFTIME · NEUTRAL
✓ All categories ✓ Entertainment
By the Numbers

Built for the speed of live sports

<5s
End-to-end signal latency from live game event
2.4×
Maximum bid modifier during overtime / walk-off moments
3
Sports leagues supported: NFL, NBA, MLB — with more on the roadmap
30m
Post-game attribution window with automatic insights generation
100%
Brand safety decisions logged and auditable, per impression
∞
Self-improving — feedback loop recalibrates modifiers after every game

See ARENIQ in action during a live NBA and MLB games

The live dashboard shows real-time bid modifier signals, floor price levels, and contextual category data — updated every 30s - 2 minutes from live game events.

Contact Sales